Export and domestic programmes allow for only a handful of companies to attend promotional events, as the average SMME cannot afford to without subsidies. Costs can run into hundreds of thousands of Rands for travel, accommodation, promotional material, stand building, etc. Our experience over almost 3 decades in export promotion – initially in defence, and since 2002 in fresh produce and agro-processing – has demonstrated that government and industry associations prefer inclusive promotional material that not only represent and promote the country, but also all the participating role-players who constitute these industries.
In their book Differentiate or Die, Jack Strout and Steve Rivkin assert that we are an over-communicated society, with too much information being projected at us. It’s what they call the “tyranny of choice” …and this was written thirty years before the advent of the internet. In contrast, these guides allow the merchant and international trader to focus on buyer choices without the noise of digital marketing, pop-ups and hundreds of page results in web searches. It introduces them to a level playing field and much bigger supplier base in a concise and clear visual manner. We invite merchants and traders to utilise these guides when evaluating South Africa’s agricultural produce quality, packaging, variety and appreciate the incredible value it represents internationally.
We thank the Department of Agriculture and the Department of Trade and Industry for their unconditional support in ensuring that these guides are distributed on both the domestic and international stage. They reach national pavilions, trade representatives at our high commissions and also visitors on inbound missions. Consequently, they reach thousands of merchants and traders and as such contribute to the success of our agri-related businesses.
Individually, we can achieve much, collectively we can achieve more.
World food and beverage event calendar
|Fruit Logistica Berlin 2023
|More than 2,000 exhibitors from around 130 countries and over 40,000 trade visitors
|Over 4000 companies from more than 120 countries and over 93,000 trade visitors
|Over 1500 companies from 44 countries and over 33,000 trade visitors
|Approximately 5,500 exhibitors from 60 countries
|Over 750 exhibitors and more than 73,000 trade visitors
|APAS Supermarket Fair 2023
|Over 850 exhibitors and more than 58,000 trade visitors
|Sial China 2023
|More than 3,600 exhibitors and over 120,000 trade visitors
|Iran Agro 2023
|A total of 616 exhibitors from 17 countries and over 40,000 trade visitors
|Africa Big 7 2023
|Over 140 exhibitors from 37 countries and over 3,500 visitors
|Food & Drink Technology Africa 2023
|A total of 86 exhibitors and over 1,500 visitors
|Malaysia International Halal Show
|A total of 1,258 exhibitors from 33 countries and over 32,000 visitors
|Fruit Logistica Asia 2023
|A total of 420 exhibitors from 42 countries and over 10,000 trade visitors
|World Food Moscow 2023
|Over 600 exhibitors from 28 countries and more than 18,000 trade visitors
|Almost 8,000 exhibitors and almost 170,000 trade visitors from all over the world
|SIAL Paris 2024
|Over 7,200 exhibitors from 120 countries and attendance of 310 000 professionals from 194 countries